Social Networking and Libraries by Alison Thompson

Libraries have discovered that the best way to promote their programs is through social media and social networking.  In a recent article by Terra Dankowski in American Libraries, we find that libraries are using social networking more than ever, and many are using many different platforms.  Most all public libraries and many public school libraries now have Facebook and Twitter pages.  But there are many others that are delving into the world of social networking by using LinkedIn, Pinterest, Snapchat, Instagram, YouTube and Google+.

The New York Public Library (NYPL) has discovered the easiest way to bring authors to readers is via Google Hangout.  Patrons can communicate directly with authors during pre-determined dates on Google Hangout.  The dates are advertised to the library's patrons via all forms of social media.  NYPL also uses LinkedIn to share what's happening for it's larger-name events.  It recently acquired May Angelou's archives via LinkedIn and posted them on it's own NYPL LinkedIn page.

YouTube is being used by many libraries to either demonstrate ways to use the library's digital resources, or to share quick videos about the library's programming.  YouTube is also being used by libraries to pass along information regarding arts and crafts, html programming, how-to's, and more.  Below is a video posted by the Allen County Public Library showing their Altered Book Workshop.

Below are even more examples of how libraries are using social media and social networking to promote their programs.

Facebook:Topeka and Shawnee County Public Library

Twitter: Kansas City Public Library

Tumblr: Darien Library

Flickr: Boston Public Library

References:

Dankowski, T. (2013) How Libraries Are Using Social Media. American Libraries. 

     44(5). 38-41

King, D.L. (2015). Landscape of Social Media for Libraries. Library Technology Reports. 

    51(1).